DMA Data Council Chair honoured at DBM Awards

Mark Roy, long-standing Chair of the DMA Data Council and founder of The Data Agency, was presented with a Lifetime Achievement at this year’s Database Marketing Awards. The event was hosted by TV presenter and journalist Beverley Turner in front of a packed audience at The Brewery in London.
From a standing start with a single employee business, Roy created one of the best know and most successful data marketing businesses in the industry and has been one of its brightest characters for over two decades. Through his work with the DMA, he has also long championed best practice throughout the industry and has helped put data and insight where it is today.
Also recognised on the evening was Sam Watts, Head of Analytics at Metametrics, who picked up the Rising Star award in recognition of what has already been a stellar career. A veteran of Lehman Brothers and Forsyth Partners, Watts had secured a position as the head of the analytics team at media giant Starcom Mediavest within five years of leaving university.
The other winners on the evening were as follows:

Innovation In Analytics For Marketing
Wood for Trees /Dogs Trust

Outstanding Data-Focused Agency

Outstanding Data Provider – B2C
Experian Marketing Services

Outstanding Data Provider – B2B

Innovation In Data Quality Management For Marketing
The Purple Agency/CARE/Save the Children

Innovation in Insight-Driven B2B Marketing
The Purple Agency/Global Marketing Intelligence Project

Innovation In Database Marketing-Related Software
Cygnus/ The Software Bureau

Innovation In Insight-Driven Direct Mail Marketing – B2C
GI Insight/Bonmarche

Innovation In Insight-Driven Email Marketing – B2C
Celerity Information Services/First Class Upgrade Campaign/First Great Western

Innovation In Insight-Driven Multichannel Marketing – B2C

Innovation In Insight-Driven Multichannel Marketing – B2C
Highly commended: Metametrics

Innovation In Insight-Driven Mobile Marketing

Innovation In Insight-Driven Social Media Marketing
TMW/Brand Love/Lynx (Unilever)

Outstanding Marketing Services Provider

Rising Star
Sam Watts, Metametrics

Lifetime Achievement
Mark Roy, The Data Agency

“It was another fantastic evening and it was so encouraging to see so many of the industry gathered together to recognise and reward excellence,” said Database Marketing Publisher Antony Begley.

“For an industry built around communication, we often don’t work hard enough at coming together ourselves. There aren’t many occasions in the calendar when the industry can come together, catch up with some old friends and make some new ones. The team at Database Marketing was very proud to have been able to help bring the industry together, especially in a venue as outstanding as The Brewery.

“Everyone who made the shortlist can be very, very proud of their achievements – and those who were lucky enough to pick up an award can be doubly so. Congratulations to all!”